Good graphic design involves balancing the text and images to convey the message. When texts and pictures are used incorrectly or not correctly arranged in sensible ways, the intended message becomes encumbered, and additionally, the design’s visual representation is rendered ineffective.
Graphic designers should avoid these five common graphic design mistakes and ensure they provide high-quality designs for all their clients.
5 Big Graphic Design Mistakes Every Graphic Designer Makes
Choosing the Wrong Font
Fonts have a significant impact on conveying the feelings of a design and how well the text is seen naturally. For instance, the font used in billboards needs to be legible from a great distance compared to a website typeface. Moreover, fonts used in text blocks need to be readable and must not cause eye strain.
Incorporating different fonts for different sections of the text, i.e., headings and paragraphs creates balance. However, too much mixing of fonts makes the designs look chaotic and unappealing. A rule of thumb involves sticking with two or three fonts at most that reflect the message.
Ignoring White Space
White/negative space is as important in the design as the images and text, ignoring them is one of the huge graphic design mistakes beginners make. Negative spaces control the movement of the eye directing it where it I intended to and also prevents the design layout from looking cluttered. Correctly incorporating white space allows a designer to group similar images increasing the message’s impact and also keeps the text from crowding out the visual components in the design.
White space around graphics and texts creates harmony between them, and this helps viewers interpret the design easily and fast. It also enables the message flows easily from one point of the design to another.
Using Incorrect Kerning
Kerning is the incorporation of spaces in the text, and it is essential in graphic design. Some letters usually need more “room” than others to achieve balance. Failing to provide proper kerning in design makes the text hard to read and to understand the message being conveyed.
Furthermore, letters too close together seem crowded and sloppy and placing them too far apart gives them a floating independently appearance. Both of which are not ideal to represent a design.
Not Balancing Colors
Colors are essential in graphic design as they stir up feelings visually. Thus, placing wrong colors together creates an imbalance in the design. It causes images and text to appear like they are “frantically dancing” all over the page.
Moreover, using many colors visually confuses the observer. A good beginner graphic design tip involves carefully choosing a palette that has the shades which create a visual contrast that represents the message and gives it depth without being distracting visually.
Not Proofing the Design
A spell-check isn’t enough to catch all the mistakes in design. The client requires a perfect design and a graphic designer should aim for that. The spacing of the text and structure of the graphics and fonts must also be assessed. Beginner graphic design tips often include a comparison of the design to the original client instruction.
Graphic designers should also ensure all of the elements fit together and convey the intended message.
These are some of the beginner graphic design tips to avoid when creating a high-quality design to convey the intended message without creating confusion.