Before we dive into the many email list cleaning services available, it’s important to understand why this step is so crucial to the effectiveness of your email marketing campaign. Validating the contacts on your email list prior to launching your…
Have you created a landing page for your latest email marketing campaign? How well were you able to convert the visitors that came through to that page? In this post, I’ll discuss how to create a powerful email landing page design…
If you’re looking to drive more leads for your law practice, the marketing strategies employed on your website can make a monumental impact of your efforts. Your online presence should be handled with the utmost care, as the user experience…
Let’s get this out of the way first, a purchased email list can benefit your B2B business in many ways. Despite what you may have heard, buying email lists is still a valid and cost-effective way to scale your business-to-business products…
Many businesses are looking to use a third-party email list for B2B marketing, rather than their own in-house permission-based lists. On the surface, the idea almost sounds too good to be true. You purchase a large bulk list of industry-related contacts…
Tell me if this scenario sounds familiar to you, your website visitor traffic is up, but your B2B lead generation numbers aren’t moving. If organic traffic is responsible for producing the highest quality leads, why aren’t you seeing the fruits…
Lead nurturing is all about keeping your prospects engaged throughout the sales funnel. You need to point them toward your end goal of becoming a paying customer and answer all of the questions they have along the way. Some of…
Email marketing has proven to be one of the best ways to effectively reach a B2B audience. The directness of email has the power to put your message in front of the right people, and get them to take action.…
Lead intelligence is pretty sneaky by nature, but guess what? B2B Marketers and sales teams are using visitor tracking software to collect data on your online behavior right now! Lead generation is big business, and there are many powerful lead…
What exactly is website visitor tracking? This broad term covers many types of tools from visitor identification to heat maps. All of these tools can complement the traditional methods of tracking website visitors via Google Analytics. By tracking the users…