Email marketing has proven to be one of the best ways to effectively reach a B2B audience. The directness of email has the power to put your message in front of the right people, and get them to take action.…
Lead intelligence is pretty sneaky by nature, but guess what? B2B Marketers and sales teams are using visitor tracking software to collect data on your online behavior right now! Lead generation is big business, and there are many powerful lead…
What exactly is website visitor tracking? This broad term covers many types of tools from visitor identification to heat maps. All of these tools can complement the traditional methods of tracking website visitors via Google Analytics. By tracking the users…